Build practical technical SEO skills by learning how search engines crawl and index websites. Understand site architecture, technical diagnostics, internal linking and structured audit workflows for identifying and prioritizing issues.
Understand how crawlers discover URLs, follow links, process directives and encounter technical barriers across a website.
Learn how indexing differs from crawling and how canonicalization, directives, duplication and page quality can influence index eligibility.
Evaluate URL structure, navigation, internal linking and page depth to understand how website architecture affects discovery and accessibility.
Identify common technical issues involving status codes, redirects, canonicals, robots directives, sitemaps, metadata and crawl accessibility.
Follow a repeatable audit process that collects evidence, groups technical findings and separates critical issues from lower-priority observations.
Turn technical findings into clear recommendations prioritized by impact, urgency, implementation effort and dependencies.
Map discoverable URLs, review response behavior and identify crawl paths, blocked resources and structural issues that need investigation.
Review indexability signals, canonicalization, duplication, directives and sitemap information to understand which pages are eligible for indexing.
Organize technical findings into an audit with evidence, severity, recommended actions and priorities that can guide implementation.